It’s a comprehensive, step-by-step system that teaches artists how to scale their art business to generate six-figure revenue online without getting bogged down in endless social media or complex marketing tasks.

This course is for artists who are ready to get serious about turning their art into a thriving online business. It’s a great fit if:

• You’re an emerging or mid-career artist wanting more structure and strategy.

• You’re tired of winging it and want a step-by-step plan to grow.

• You want to market your art authentically—without feeling pushy.

• You’re open to learning, experimenting, and showing up for your creative goals.

If you’re committed to real growth (and not just quick wins), this course was made for you.

This course is designed for artists who are ready to invest time and effort into learning and implementing strategies to grow their art business. However, it may not be the right fit for everyone.

Here’s who might not benefit:

1. Not Ready to Commit: If you’re looking for a quick fix or aren’t willing to put in the time and energy required, this course won’t give you the results you’re hoping for. It’s about real, sustainable growth, which requires genuine effort.

2. Artists with Sensitive or Censored Content: Some modules of this course focus on leveraging social media platforms like Facebook and Instagram, which have strict community standards. If your artwork contains:

• Controversial political or social themes,

• Erotic, sexual, or nude content,

• Disturbing or violent subject matter,

Please be aware that these platforms may reject ads or content related to these themes. While the rest of the course offers valuable marketing knowledge applicable to all artists, certain strategies might not work for you due to censorship issues.

The group coaching program is only available as an exclusive upgrade for students of the self-paced course. Once you enroll, you’ll get access to details on how to upgrade and join the coaching experience for more hands-on support.

Think of this course like Eastern medicine for your business. Most artists focus on treating symptoms (like poor ad performance), but we go deeper to address the root.

If your ads or emails aren’t converting, it’s rarely about the tech—it’s usually a messaging or offer issue. We rebuild your foundations to ensure your entire art business is built to scale sustainably.

If your art is worth millions, yes—it can be harder to sell during an economic downturn.

But if you’re still building your collector base, and your prices are below $5,000?

A recession may actually help you sell more.Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.

It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.

But here’s what most artists don’t know:

🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)

In other words: while the top-end contracted, the lower-to-mid market expanded. Why?

Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.

Just like yours.

If you are scared of Trump tariffs and trade war, here’s where things get even more interesting:

While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.

So if you’re in the U.S., anchor into your local base.

If you’re in the UK, EU, or Australia—start looking to APAC.

Collectors in Singapore, South Korea, Hong Kong, and Japan are leading a new wave of intentional, emotionally connected collecting. According to Avant Arte, over 40% of young collectors earn $100K+ annually, and many spend €10K+ a year on art—especially in East Asia.

That’s not a truth—it’s a trauma response.We help artists reprogram those beliefs through mindset rewiring, somatic tools, and narrative coaching, so you can finally step into the value your work truly deserves.

That’s an outdated belief from a gatekept industry.Today’s most successful artists—from blue-chip names to emerging stars—embrace digital strategies while keeping their brand identity soulful and distinct. It’s not about selling out. It’s about standing out.

Building trust takes time. Think about the last time you made a significant purchase online, especially a piece priced at $1,000 or more. It wasn’t a quick decision—it was a process built on trust, connection, and reflection. High-ticket art sales aren’t a “one-night stand”; they require nurturing, authenticity, and a genuine relationship with your audience.

As Alex Wolf says, “You can’t make people do things, but you can make them feel things. And when they feel things, they do things—like follow you and purchase from you.” This course isn’t just about teaching tactics; it’s about creating an emotional experience that resonates deeply, paving the way for meaningful, lasting sales.

How quickly you can see results depends on a few key factors: the price point of your artworks, your existing credentials (gallery exhibitions, awards, or educational background), and the time and money you’re willing to invest in your growth.

Two Paths to Sales

1. The Organic Path: Building Genuine Connections

If you prefer a more organic approach, this route focuses on nurturing true, lasting relationships with your audience. While it takes longer, it often leads to a devoted following who deeply resonate with your work

• Expect sales within 2-3 months if you’re consistently engaging, sharing your story, and building your online presence.

• This isn’t about endless social media posts; we teach you proven outreach strategies to form meaningful connections—whether with press contacts, interior designers, art critics, or gallery owners.

2. The Fast Track: Paid Social Media Ads

Ready to invest in faster results? Paid advertising can accelerate your sales by putting your work directly in front of potential buyers. We guide you through high-converting ad strategies tailored to your business:

• Under £100 artworks/products: Expect sales within 3 days to 3 weeks after launching ads.

• £200-£750 range: Typically see conversions within 1-2 months, as these price points may need more nurturing.

• £750-£5,000 range: Anticipate sales within 1-3 months, especially if you’re consistently engaging and building trust.

• Over £5,000 artworks/products: High-ticket pieces often require in-person viewings or established brand credibility. Expect sales within 1-6 months, faster if you have gallery representation or a strong brand presence.

Remember: This course isn’t about quick hacks or generic strategies. It’s about crafting an experience that aligns with your artistic vision and connects deeply with collectors who value your work. Whether you choose the organic path or fast-track your growth with ads, we equip you with the tools to succeed on your own terms.

No specific prerequisites are needed—just a passion for art and a commitment to building your dream art business. That said, artists who resonate most with our course tend to have a clear sense of purpose and a desire to use their art to create a meaningful impact in the world.

If you’re looking for a quick cash grab or a “get-rich-quick” scheme, this isn’t for you. We’re focused on helping artists build soulful, authentic businesses with a long-term vision. If that’s not your goal, you might be better off with one of our competitors who promise quick wins but often lack depth and lasting change.

If you have more questions, don’t hesitate to reach out—we’re here to help.

Yes, absolutely. Our course is structured to guide you through a journey, starting with foundational principles and gradually advancing into more complex strategies. We break down each step in a clear, digestible format, making it easy for beginners to build a strong foundation while offering advanced tactics for those with more experience.

We’re not against gallery representation; in fact, it can be a great asset—if the gallery has a robust marketing strategy. But here’s the reality: over 90% of galleries don’t have the expertise or tools to effectively sell art online or leverage social media. They hire, often unpaid interns, to run their social media and marketing. Unless you’re represented by a blue-chip gallery with direct access to ultra-high-net-worth collectors and museum connections, the typical 50% commission split may not justify the value you’re receiving.

Consider this: a significant number of galleries are closing down each year due to outdated sales models and the inability to adapt to digital trends.

Our program offers strategies that work in harmony with gallery representation, like securing custom commissions and launching introductory offers that increase your visibility without competing with your gallery’s offline sales.

Think of it like brand building. Many brands have a dual approach—partnering with retail stores while also running their own direct-to-consumer online shops. This synergy often boosts revenue for both the brand and the retailer, and the same applies to artists and galleries.

If your gallery discourages you from becoming more visible online, it might be time to reconsider the partnership. Your visibility amplifies your value, and the right gallery will understand that and support your growth. Claim your power, expand your reach, and let your work shine.

Not at all. We’ve completely revamped this course—80% of the content is brand new, and it’s approached in a radically different way. While our previous programs laid a solid foundation, this one takes it to the next level with cutting-edge ChatGPT prompts, advanced copywriting techniques, and fresh strategies tailored specifically for scaling your art business in today’s digital landscape.

What’s New?

We’ve integrated transformative tools you won’t find in our earlier programs, including:

1. Mindset and Inner Work: New modules with visualisation exercises, somatic practices, NLP, and hypnosis audios to help you break through limiting beliefs and rewire your mindset for success.

2. Expanded Copywriting and Offer Creation: In-depth training on how to craft compelling copy and build irresistible offers that attract collectors organically and with paid strategies.

3. Advanced Ad Strategies and Organic Outreach: We dive deep into ad creative strategy and have added an organic outreach module—showing you how to scale your business without relying on a large ad budget.

4. Enhanced Email Marketing Tactics: More robust email marketing frameworks, including segmentation strategies, A/B testing, and personalised automation, to help you nurture relationships and drive consistent sales.

5. Done-For-You Templates: Brand-new, ready-to-use templates for copy, creatives, and landing pages, saving you time and allowing you to focus on what you do best—creating art.

6. Mobile-Friendly Learning: Courses are now accessible via a mobile app, so you can easily listen and learn on the go, whether you’re at the studio or on a nature walk.

7. Merged our beginner coaching and advanced coaching program into one: this is the most comprehensive program we offer to date, empowering you with all the tools and lessons you need for online art business success.

What’s Different About This Course Format?

We’ve conducted extensive research to create a format that’s not just about learning—it’s about true transformation. The course is designed for daily micro-learning, with bite-sized lessons of around 20 minutes per day, followed by 30 minutes of practical homework. For deeper integration, we’ve included optional long-form tasks on weekends, helping you stack new habits seamlessly.

Finally, we’ve integrated Advanced ChatGPT Prompts throughout the course, speeding up your workflow and giving you actionable insights that align with your unique business needs.

Definitely. We recommend upgrade for coaching once you are inside the course if you’re already an experienced online sales maverick and need more customised advice. Artists like Tereza Barnard, who has a large following on IG (100k+) and a track record of sales, found immense value in our course. Despite her success, she discovered gaps in her digital strategy that we helped her fill, allowing her to reimagine her entire business.

Our course goes beyond surface-level tactics. We dive deep into areas like building targeted traffic with AI, choosing the right business model, integrating somatic practices, crafting compelling ad strategies, and mastering copywriting—all tailored to the unique needs of established artists.

Enjoy a 25% Refund Option and a 365-Day Money-Back Guarantee. At Surreal Academy, we take financial risk off your plate with a two-tiered guarantee system. First, if you’re within the first 25% of the course and feel it’s not the right fit, you can request a refund—no questions asked. Then, our 365-Day Money-Back Guarantee gives you ample time to see real results. Complete all the assignments and take action toward your first online art sale in 2025, and if you still haven’t seen success, we’ll offer a full refund after personalised follow-up calls to help you move forward. With immediate access, a secure purchase process, and clear prompts to take the next step, our guarantees are designed to ensure you can start your creative journey completely risk-free.

Paid ads are the fastest way to scale your art business, but they’re not the only path to success.

In this course, we’ll show you exactly how to reach collectors and partners even with a tight budget.

You’ll learn how to leverage organic outreach softwares with zero ad spend through strategic targeting and how to run effective ad campaigns starting at just £15-30/day to see tangible results.

At the end of the day, building a successful business requires an investment—whether it’s time, energy, or financial commitment. If you’re not willing to invest at least the price of a daily cup of coffee, then it’s unlikely your business will reach its full potential.

This isn’t about spending more; it’s about spending smart and building a foundation for long-term growth.

We recommend allocating at least £500 per month for advertising to start seeing meaningful results. The more you invest, the more tests you can run, enabling you to gather data faster, refine your approach, and scale your business effectively.

However, this coaching program is also designed to help you generate sales and partnerships without relying solely on a high advertising budget. If you choose the paid ad route, we suggest a minimum of £15-30/day for 30 days to test out your introductory offers and gather insights quickly.

If you prefer a more organic approach, you’ll only need to cover software costs, which typically range from £100-£250/month. We’ll teach you how to leverage organic outreach strategies and low-budget influencer marketing to connect with collectors without breaking the bank.

1. On a daily basis, approximately 1 hour/day (20-30 minutes/day to watch the pre-recorded video content; 20-30 minutes/day on completing the homework)

2. 4-5 hours additional hours on a weekend might be required for longer-form homework (E.g. landing page building)

3. In total, approximately between 10 hours per week. The more you put in, the more you will get out.

Meta Ads Manager – For managing and scaling your ad campaigns effectively.

Email Marketing Platform – Use your preferred tool for automated email sequences.

Website Platform (Highly Recommended: Shopify) – Build a professional, high-converting online store.

Canva – Create stunning design templates effortlessly, even without a graphic design background.

Shopify Apps – Enhance your store’s functionality and optimise the shopping experience.

Cold Outreach & Lead Generation Software – Essential for finding and contacting potential clients.

Descript – Our recommended video editing software for polished, professional-looking content.

Optimised LinkedIn Profile – Ideal for organic growth and networking with collectors and industry professionals.

Appointment Scheduling Software (e.g., Calendly) – Simplify your booking process and streamline client outreach.

If your art is worth millions, yes—it can be harder to sell during an economic downturn.

But if you’re still building your collector base, and your prices are below $5,000?

A recession may actually help you sell more.

Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.

It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.

But here’s what most artists don’t know:

🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)

In other words: while the top-end contracted, the lower-to-mid market expanded. Why?

Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.

Just like yours.

And here’s where things get even more interesting:

While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.

So if you’re in the U.S., anchor into your local base.

If you’re in the UK, EU, or Australia—start looking to APAC.

Collectors in Singapore, South Korea, Hong Kong, and Japan are leading a new wave of intentional, emotionally connected collecting. According to Avant Arte, over 40% of young collectors earn $100K+ annually, and many spend €10K+ a year on art—especially in East Asia.

Absolutely. We’ve designed this course to be accessible and beginner-friendly, providing step-by-step instructions for everything you need. The tools and software we recommend are intuitive and don’t require advanced tech skills.

While you won’t need to touch any code, having basic familiarity with no-code solutions (like using website builders or design tools such as Canva) will help you get the most out of the course. We also suggest different platform options that are simple to use, so you can create a professional online presence with ease.

Yes there's the 3 monthly instalment options for our group coaching program. 

The system is designed to deliver tangible results in less than 20 weeks, with many participants noticing early improvements in their mindset, brand clarity, and even sales much sooner.

It means setting up your art business so that it consistently generates income in the six-figure range, using proven strategies to convert visitors into paying collectors without constant social media hustle.

Instead of relying on endless posts, the program uses AI-driven automation to handle tasks like writing captions and emails, freeing you up to focus on your art while still attracting the right buyers.

Not at all—the system is designed for artists of all backgrounds, breaking down complex digital strategies into clear, actionable steps with templates and tools that anyone can use.

It uniquely blends advanced digital marketing, mindset reprogramming, AI-powered automation, and luxury branding—all tailored specifically for the art world to help you stand out and achieve premium results.

They automate time-consuming tasks like crafting social media captions, emails, and ad copy, saving you up to 40+ hours per month so you can concentrate on creating art.

You gain access to an interactive online course platform featuring step-by-step guides, video lessons, and a community of fellow artists for ongoing support and accountability.

It includes an Art Business Subconscious Reprogramming module with guided meditations, NLP exercises, and mindset coaching that help you dismantle limiting beliefs and build unshakeable self-confidence.

The curriculum spans creative purpose discovery, subconscious reprogramming, authentic storytelling, premium branding, automated marketing, and advanced advertising strategies—each crafted to boost your art business.

You’ll learn how to craft a compelling brand identity, design irresistible offers, and execute targeted marketing strategies that speak directly to affluent buyers looking for exclusive art investments.

The program teaches you how to define your niche and articulate a unique artistic narrative, positioning you as the go-to artist in your space with a brand that stands out.

While the combined strategies and tools are valued at over £15,800 when pieced together independently, you gain complete access to the program for just £2,250, offering exceptional value.

Yes, there is an optional upsell for premium group coaching that provides biweekly sessions for extra personalized guidance and accountability, helping you accelerate your progress even further.

Absolutely—the system is designed to complement and enhance your current operations, whether you’re starting fresh or looking to take your established business to the next level.

This program focuses on attracting quality, high-value engagement through targeted messaging and automation, so even with a small following, you can connect with the right collectors.

After enrolling, you receive immediate access to an online platform where all the training modules, templates, and community resources are available 24/7, so you can start learning at your own pace.

We stand behind the transformative potential of our system—if you’re not completely satisfied, please reach out to our support team to discuss your concerns and explore available options. (Terms and conditions apply; please review our refund policy for more details.)

We stand behind the transformative potential of our system—if you’re not completely satisfied, please reach out to our support team to discuss your concerns and explore available options. (Terms and conditions apply; please review our refund policy for more details.)